Power up your tourism strategy.

See overall forecasts for the industry, or drill down into nine key international markets.

Executive summary reports discuss tourism sector opportunities and anticipated demand between now and 2030.

Develop content, creative, and a media mix that aligns with the future of travel to and within Canada.

Develop and execute effective campaigns and activations backed by real-time tourism data.

Explore resident sentiment, dig into emerging travel trends, and see how Canadian tourism is performing against previous years.

Create effective communications plans and outreach strategies informed by year-over year performance and trends.

Identify high-performing regions and tailor marketing strategies to attract desired visitor segments. 

Explore new markets by understanding traveller behaviours and preferences.

Examine tourism’s impact on a region’s economy, employment, community engagement, and more.

Learn about where your ideal traveller is in the trip planning cycle. Explore their previous travel behaviours and predictions about their next trip.

Understand your target traveller’s favourite activities, ideal destinations they’re considering visiting to craft personalized campaigns.

Observe seasonality trends in travel to more effectively plan marketing messages and campaign activity.

Explore in-depth traveller insights and learn about the segments that align most closely with your offering. 

Understand your target markets' media habits and travel motivations to allocate smart marketing budgets and maximize your ROI. 

Align product offerings with the human elements of travellers, like their emotional drivers, to increase conversions and improve visitor sentiment. 

Observe data-informed tourism performance forecasting through 2030.

Demonstrate the predicted impact of tourism’s contribution to the Canadian economy.

Key takeaways enable speedy stakeholder communication and direction – with data points to back it up. 

Evaluate employment and revenue trends to identify high-performing regions, emerging markets, and areas primed for tourism investment. 

Use the Resident Sentiment Index (RSI) to gauge support for tourism development, de-risking investments by understanding community attitudes.

Leverage behavioural and preference data to anticipate shifts in traveller demand and align your investment strategy with where the sector is heading.

Understand factors that may impact investment viability, and evaluate regions with strong tourism performance for potential opportunities.

Align investments with regions prioritizing commitment to sustainable tourism practices and other values-based activities.

Get a birds-eye view of tourism’s impact across Canada, or focus on specific years and geographic regions.

Filter data by destination size and tourism prevalence. Zoom out – or zoom in – on your next opportunity, in as much detail as you need to make smart decisions.

No need to spend time consulting multiple data sources or skimming the surface of Canadian tourism insights – in-depth, detailed insights are at your fingertips, in one place.

Dive into community-specific performance and trends that relate to the tourism job market, hospitality business mix, seasonality observations, population trends, location of assets, and more.

Learn how Canada ranks in the minds of potential travellers and what fuels their interest.

Find out how many visitors are likely to visit specific Canadian provinces, territories, and regions from top target markets.

Evaluate unique selling points for Canadian tourism. Assess traveller sentiment, activity preferences, and past behaviours to make sound, strategic investments backed by knowledge. 

Identify which target audiences present the most promising opportunity. 

Review alignment between tourism offerings and destinations and visitor preferences before committing capital. 

Leverage behavioural insights to back up financial forecasts and minimize development planning risks. 

Key takeaways and deep data dives empower you to keep stakeholders informed with robust, reliable information.

Statistics-backed forecasts through 2030 provide a long-term lens for viewing the future of Canadian tourism.

Compare the impacts of a continuation approach that follows a status quo path versus a transformative approach to tourism.

Explore employment and revenue data and growth opportunities, and get the big picture relating to the health of Canada’s tourism economy.

Examine the behaviours, preferences, and actions that will contribute to the future of tourism in Canada.

Use the Resident Sentiment Index (RSI) to track Canadians’ attitudes and support towards tourism across four key areas and compare with global observations.

Explore social, community, and environmental impacts of tourism. Develop policies that balance economic growth with a region’s values.

Assess the effectiveness of existing tourism policies using comprehensive indicators across six core indices.

Facilitate cross-sector collaboration using clear, transparent, and comprehensive data.

Filter cities, towns, and communities by size, including areas with low population density or in rural locations.

Explore communities with high numbers of accommodations and tourism offerings per capita. See visitor spending and seasonality trends.

Beyond tourism, explore the community’s overall business landscape and employment stats. Align local initiatives with provincial and national strategies.

Observe how target travel markets prioritize personal values, like sustainability and Indigenous culture, when planning a trip.

Learn about concerns or considerations target markets face while planning travel, like the impact of extreme weather events or wildfires.

See exactly which experiences, activities, and attractions target markets are most likely to participate in to identify programming gaps and opportunities.

Find out which traveller types align with environmental, social, and economic goals. 

Tailor tourism development initiatives to the needs of diverse communities and traveller habits and patterns. 

Design policies that appeal to values-aligned visitors and support local tourism businesses.