Explore where, when, and how visitors are spending their travel dollars.
LASR (Lodging Aligned Spend Reporting) combines lodging data, StatCan's Tourism Satellite Accounts, and transaction data to create timely and consistent data on tourism spending in Canada. Explore spending trends across various levels, from city to national, based on the industry's best estimates, and gain detailed insights into market origins and spending categories.
Built for Canada's Tourism Industry
LASR will provide more timely data deliveries, city-level estimates, a focus on in-destination spending, and comparisons with comparable destinations.
A First of Its Kind
LASR represents a significant step forward from the previous Visitor Intelligence Platform (VIP). By using data from a variety of recognized sources, LASR estimates will be more stable and timely, especially for smaller tourism regions which had limited data due to VIP’s smaller sample size.
Frequently Asked Questions
What type of tourism spending data is in LASR?
LASR provides spending estimates at the national, provincial/territorial, regional (115 regions), and city (172 cities) level. These estimates are provided monthly since 2019, including details on spending category and market of origin (province/territory or country).
What kind of spending is included in LASR?
LASR focuses on in-destination spending. On-site purchases will be included, but items like airfare or items purchased locally in anticipation of travel (e.g. luggage, fishing poles, RVs) are not included.
How does LASR define tourists?
LASR follows StatCan’s definition of visitor/tourists. Briefly, 'a visitor is a traveller taking a trip to a main destination outside his/her usual environment, for less than a year, and for any main purpose (business, leisure or other personal purpose)...'
What data sources does LASR use?
LASR uses data from StatsCan (PTTSA and NTI), accommodations data from STR and AirDNA, and credit card transaction data.
How does LASR differ from Visitor Intelligence Platform (VIP)?
VIP was heavily reliant on StatsCan survey data (NTS and VTS) for spending estimates. These surveys often produced small sample sizes, especially in less visited tourism regions. LASR is more reliant on lodging data and StatsCan tourism satellite account data, producing more reliable and stable estimates.
What advantages does LASR have over VIP?
LASR will provide 1) estimates on a smaller geographical scale (cities), 2) more consistent estimates due to new data sources, and 3) more timely updates.
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