The Canadian Tourism Data Collective, powered by Destination Canada, is a new way for industries, communities, and governments to gain reliable, actionable intelligence about Canada’s tourism economy.
This national platform is an evolving ecosystem for accessing robust tourism data, research, and insights in one location, eliminating the need to consult multiple data sources, and encouraging collaboration and innovation.
About the Data Collective
Explore testimonials and success stories, and get inspired to use the Data Collective’s tools and products to propel your tourism efforts.
About Destination Canada
Championing tourism growth and industry health, from coast to coast to coast. Discover Destination Canada’s ongoing impact on Canada’s hosting economy.
Connect, Collect and Collaborate
Sharing knowledge
Timely information is presented in a variety of customizable formats, with integrated data providing deeper insights and intelligence.
Making connections
Tourism professionals easily access a rich array of data and insights, fostering a culture of knowledge sharing and collaboration.
Empowering the industry
Decision-makers in both public and private sectors are empowered with better data, sparking innovation and driving more informed business decisions.
Frequently Asked Questions
1. What is the Canadian Tourism Data Collective?
The Canadian Tourism Data Collective is a centralized, accessible, and secure national platform that will serve as a two-way street for accessing and sharing data within the tourism ecosystem, unifying data silos across tourism demand and supply intelligence.
2. Who is working on the Data Collective?
The Data Collective is a collaboration between founding partners Destination Canada (DC), Statistics Canada (STC) and the Department of Innovation, Science and Economic Development (ISED). The platform is powered by Google.
3. Why was the Data Collective developed?
During the pandemic, a critical data gap was highlighted – the absence of a trusted central source of collective tourism intelligence to influence decision making during downturns, accelerate recovery, and facilitate industry resilience. The Data Collective was created as a response to that gap.
The Data Collective will make finding and sharing tourism intelligence easier and more accessible, providing timely data, actionable insights, tools and resources to empower tourism leaders and stakeholders to confidently make more informed and impactful decisions.
The Data Collective was also developed to serve as a central and trusted source of Canadian tourism data, eliminating the need for industry stakeholders to spend valuable time consulting multiple data sources.
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