Fueling Canada's hosting economy
The Canadian Tourism Data Collective is a new, centralized national platform that will serve as a two-way street for sharing and accessing tourism data. The Data Collective harnesses the power of data, research, and insights (and that’s a lot of power!) and shares information in an accessible and secure environment that encourages collaboration and conversation across and beyond the tourism ecosystem.
Here’s How It Works
Assessing the Effects of Shifting Tariff Regulations
To assess the evolving travel landscape, Destination Canada continuously monitors key indicators, such as sentiment, trip planning, bookings, and visitor spending, from both target international markets and domestic sources. Explore how these insights can help you stay ahead of changing trends in the tourism sector.
Canada’s Travel and Tourism Economy: A powerful economic engine in every corner of the country
Explore this report to understand travel and tourism’s contribution to Canada's economy. See how Destination Canada supports the sector in delivering meaningful results and economic growth across Canada.
Tourism Performance Indicators
Designed for industry stakeholders and Canadians who want to understand the current state of Canada’s tourism industry, explore the latest data and recent trends on tourism visitation and revenue.
Source: Statistics Canada, Table 24-10-0055-01
Total overnight arrivals
year-to-date (Mar. 2025)
Year-over-Year growth
year-to-date (Mar. 2025)
Proportion of 2019 levels
year-to-date (Mar. 2025)
Total tourism revenue
year-to-date (Q4 2024)
123% proportion of 2019 levels
+4% year-over-year growth
Domestic tourism revenue
year-to-date (Q4 2024)
129% proportion of 2019 levels
+3% year-over-year growth
International tourism revenue
year-to-date (Q4 2024)
109% proportion of 2019 levels
+8% year-over-year growth
Source: Statistics Canada, National Tourism Indicators
Program Status
Program-to-date anticipated impact of 38 events won
Total Direct
Economic Impact
Total Overnight
Delegates
Total Direct
Federal Tax Revenue
Total Direct Full-time
Employee Supported
Dive into your tourism toolkit.
Tourism's Wealth & Wellbeing Index
This report introduces the Wealth & Wellbeing Index and provides an overview of how the tourism sector is performing across six key sub-indices.
Quarterly Tourism Snapshot
Quarterly Tourism Snapshot - Q2 2024, an ongoing monitor of the performance of Canada's tourism sector.
Year-in-Review Overnight Arrivals
Annual research infographic summarizing annual data on international overnight arrivals to Canada in 2024.
Monthly Overnight Arrivals
Monthly research infographic summarizing the latest data on international overnight arrivals to Canada in January 2025.
Tourism Enables Prosperity Across Canada
2023 was a turning point for Canadian tourism following the effects of the pandemic. This infographic provides an overview of key indicators measuring how the industry’s performance supports a thriving Canadian economy.
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